I always say, every business only has two jobs, make a great product, and take it successfully to market. My skills and experience allow me to connect and deliver on both of those commercial fronts. Before I began working for myself, I was a Creative Director for twenty five years, and quite a successful one at that!

I’m the kind of Fractional Creative Director you pull in when things are complex and complicated. I’m decisive and very strategic. I manage people very well, internally and externally. I’m very balanced and very experienced. And my unique pitch strategy (I call it EVAC) is a proven winning formula. I’m also good at motivating teams, relaxing clients, and delivering projects on time and on budget.

I’m creative, I’m innovative, I’m strategic, and I’m a problem solver. With a belief in simplicity and results.

Ten interesting career facts

• I spent 25 years as a Creative Director, in the UK’s most successful agencies, Leith, HHCL, The Union, Realise.

• I was one of the first traditional advertising CD’s to make the leap into the innovative digital industry.

• I’ve won over 200 industry awards including D&AD, Cannes, Campaign, Drum, DADI’s, BIMA, Webbies, and Clios.

• I’ve lectured on creativity, innovation and strategy for Edinburgh, Manchester, and Newcastle Universities.

• I’ve contributed to, and written for The Drum, Marketing Week, Campaign Magazine and Econsultancy.

• I’ve worked for clients in diverse sectors such as life sciences, government, utilities, transport, finance, education, food& drink, retail, travel and tourism, media, technology, energy, and sport.

• I designed my own bespoke creative innovation model, designed to deliver commercial success through risk mitigation.

• I have been recognised in the BIMA Top 100 as a leading Innovator, and delivered a TEDx talk on invention.

• I’ve launched three new banks, four FinTech startups, five consumer brands and six media platforms.

• In recent years I have designed and built in-house creative studios for Expedia and Prudential.