Summer is dead time - Make it count
Get your sales shit/kit together
Before the world re-boots in late September, be market ready, attractive, and conversion focused.
Full suite of brand, sales & marketing materials…
You have two jobs in business, make a valuable product, then take it to market. Most founder teams excel at the former and suck at the latter.
I strategically design and develop all of the stand-out brand, marketing and sales materials you need, whilst you create valuable products.
Before Autumn, you could have…
Brand design/refresh.
New or refreshed brand assets, translated across your on and offline marketing materials.
Value proposition/s.
Well defined, customer-centric propositions, using behavioural science to motivate and convert.
Sales decks.
Every slide, every message, every image, every word, looking perfect, professional and memorable.
Investment decks.
Tailored narratives & powerful reasoning, designed to engage and persuade the toughest investors.
Product articulation.
What it is, what it does, how it works. Made simpler, easier, and faster so your customer ‘gets it’.
Business model diagram.
Process and systems are abstract. One simple diagram is better than a thousand words.
Customer personas.
Deep understanding of your customer makes for better products, better marketing and more sales.
Marketing/sales strategy.
Build a channel and platform strategy along with a delivery calendar of well-planned content release.
Advertising assets.
Call them posts, stories, or content, everything is an advert, and they have one job - sell, sell, sell!
Social content framework.
Build an automated system based on what, where, and when to post. Measurable and responsive.
Full suite of brand sales & marketing materials…
Reasons to jump at the chance:
Not just styling, value-focused, experience-driven, strategic support.
A fraction of the price of a fractional CM/SO.
No need to hire further design, copy or content resource.
All the components for a full year of marketing outreach.
Makes you self-sufficient in sales & marketing.
Hit the ground running in Autumn with exciting new messages and materials.
Uses strategic models from Harvard, Stanford and leading strategists.
Be attractive, be valuable, pitch & win!
What if over Summer you could have all of your brand, marketing and sales materials completely refreshed?
Be armed and ready to hit the market again when all of your customers are back and prepared to buy?
That’s what I’m offering. For only £10k I’ll strategically reposition, re-design, and refresh your materials.
You’ll get a full suite of assets for your company, fast, efficiently and in collaboration with your senior team.
Client testimonials
“Don has transformed the way we show and tell the story of our business. We now get compliments on our presentations, comments on our social media posts, and prospects from our campaigns. He found the commercial threads that bind our operation together.”
John Tarbet, Founder, Eco-Nomics
“We needed to better define the proposition of our innovative product to the wider market. Don was able to see a clear pathway towards commercial value, by identifying the key customer motivations, defining the value proposition, and creating innovative conversion triggers.”
Gulsah Gulser, Founder, Quin AI
“The journey Don took us through was much more than a superficial branding and messaging exercise. It allowed our team to think deeply about our customer pain points, value proposition and business strategy focus. We ended up with a clear business direction for InfiniteCFO.”
Simon Smith, CEO, InfiniteCFO
“Our business is constantly evolving, as are our customers, Don was able to create a strategic system of value propositions, tied in to our visual and verbal brand identity. He also developed a first-of-its-kind AI content surfacing optimisation system, which is already generating leads.”
Nick Hough-Robbins, CEO, NatureAlpha
See more examples of my work below
